After your company has gone to the time and effort to spread your brand across the internet via an aggressive marketing campaign you can monitor your success and track your online reputation
using Google Alerts effectively. Although it might seem like a relatively simple task, to get the most out of Google Alerts you must not only set up the appropriate alerts but also customize the results as to not waste your time sifting through unnecessary data.
Using Google Alerts to control and protect your brand online requires a little bit of research at the front end but the result will be well worth it. Since Google is the most used search engine it only makes sense that you would want to know what is available to your customers about your brand and what competitors are doing online as well. By activating Google Alerts you can stay on top of online reputation management and follow trends in your industry to better tweak your own online marketing strategies.
Setting up a Google Alert is relatively simple:
1) Determine what words and phrases you want to monitor. Obviously, your company name will be one search, but other key phrases you focus on with online marketing need to followed and monitored as well. If you have not already identified those key phrases you should consider hiring a professional online marketing agency to help do so.
2) Once the alerts have been entered you can specify to which email account you want the alerts sent. Make sure you choose an email account you check often. Another option is to have the results send to an RSS feed.
3) You will be given an option as to how often you want to receive alerts. The default option is once a day but that may be too often for you. If you know you will not have the time to devote to a Google Alert every day or if your company is small enough that there will not be enough information to warrant a daily alert change the frequency to every two or three days.
4) Depending on the size of your Google Alerts you may want to choose ‘only the best results’ for the volume of each Google Alert. This gives Google permission to sift through data to determine what is most relevant to your needs. If you do not expect massive amounts of data you may want to chose ‘all results’.
5) Most people want results to be compiled from all Google outlets including web searches, blog searches and news. By specifying which sources you want the alerts to pull from you can monitor what blogs are saying about your company or what news related to your industry is occurring, for example.
With your online reputation at stake there is no reason not to have Google Alerts to monitor your company name. Not only will Google Alerts easily notify you of what others are saying about your brand it will deliver current industry news and competitor’s activities to better customize your own online marketing strategies. Using Google Alerts effectively to protect your online reputation is no longer a recommendation but, rather, a necessity to stay competitive online.