Twitter is used by people everywhere and according to the Buffer blog, there are over 230 million new tweets posted each day on the social media site. This is pretty impressive for a website that has only been founded since the year 2006 and because of the dramatic growth in the success of this social media network, business owners are devoting precious time into transferring the power to their own business websites. Twitter is already rather highly ranked on the search engines like Google, but to actually rank higher than any other competitors who are employing Twitter for profit purposes, you should implement a sturdy social media strategy.
Ensure Your Twitter Page Has An Appropriate Name To Attract Social Media Users
The name of your Twitter page is almost as important as the name you choose for your business. You need to decide on a name that potential customers can become familiar with and if you change the name or make it dull and irrelevant, this could have a major impact on your social media search engine rankings. You may want to consider focusing on SEO tactics, because everyone knows how essential search engine optimized online brand promotion is. Therefore, if you can find a commonly searched for phrase or keyword that relates to your business niche, you should fit it into your Twitter username. This will then let interested buyers know exactly what kind of work you do and the search engines will filter through content and pick out yours for a specific search if it has the appropriate SEO keywords.
Personalize Your Social Media Profile & Incorporate A Business Link
The profile on your social media Twitter account will influence how long a user stays on your profile, whether or not they will return and it will also make a difference in how well you fare with the search engines. These three aspects have a massive bearing on your online reputation and brand awareness. Twitter allows up to 160 characters when you make a business profile and you need to use this space to the best of its ability. Incorporate keywords when you can for SEO purposes. Do not overdo it with keywords, because your writing should be powerful and have a good overall message. It is advantageous to personalize your social media profile by embedding links to your webpage on your information. Try not to shorten the link, because the search engines will not pick this up as easily. However, despite the fact you should not shorten the link try to avoid including the ‘www’, sinceGoogle will only pick up the first 20 characters you use in your message.
Submit Your Twitter Social Media URL To RSS Feeds
Regardless of the strength Twitter has in battling it out with other social media websites in the search engines, you still need to get involved with the techniques you use to rank high on search engines to promote your online brand. This means submitting your Twitter links to various RSS feeds. Another way of getting your account known, so that you can rank higher and boost the possibility of conversions, would be to point links from other social media sites like Facebook, back to your business Twitter account. As time progresses and you keep on implementing the various keywords into your posts and profile information, you will notice that Google becomes fond with you and places you higher.
Remember that the higher your social media site ranks, the higher the number of people will see your business website. When you take advantage of a social media site like Twitter and increase your online reputation, there is no doubt that the traffic and sales relating to your business will flourish.