Google processes trillions of search queries every year, and more and more of these searches are for online reviews. Whether you are a doctor, a dog trainer or a feng shui consultant, all the Googlers out there are potential customers. Your online presence matters.
Are online reviews important for marketing?
When you start developing your image on the internet, there are many factors involved, like your website, activity on social media sites, and blogs. Besides showing the world your unique selling points, what your business is about and what you can offer, there is another option: let others do the talking. Just like in the good old days, ‘word of mouth’ is one of the best ways of getting business through the door. The difference between back then and now is that, like everything else, word of mouth has been digitized. Just like we’ve traded printed phonebooks for online searches when looking for a business’ contact details — it is also quicker to Google online reviews instead of asking around about personal customer experiences with different local businesses.