So much is happening in the world of SEO that it is hard to pick just a few trends to talk about. Here are some of our top picks for 2016.
Content rocks our socks
Gone are the days when you could scrape together a few sentences, throw in some keywords and phrases and call it optimized. These days, quality and relevance are vital when it comes to SEO-geared content. And that is not all it’s about – besides making sure that your content is of high quality, the latest SEO trends also call for social and interactive content. We predict that content from social media streams like Facebook and Twitter will become even more important on search engine result pages (SERPs) in 2016. This means that the lines between web and social media will soon be blurred when it comes to content strategies.
Conversion Rate Optimization (CRO)
A buzzword since around 2015 for obvious reasons… Who would not be interested in a system that increases the rate at which web page visitors become customers? The number of hits on a site is kind of irrelevant if none of them bring in the currency. Even though the mobile trend of the past few years has caused an influx of users accessing sites on the move, smartphone surfers are not necessarily doing anything valuable with their visits. With CRO techniques, it becomes easier to get visitors to become active. Whether it is something as simple as signing up for your newsletter or as exciting as buying something on your website, CRO can help you make it happen.
Although still a new kid on the block, voice search is quickly starting to rule the roost. People on the go are using voice search because it is safer and more convenient, especially while driving or multi-tasking. Most mobile phones now have this feature and technologies are keeping up with the trend with voice-responsive assistants like Google’s Now, Microsoft’s Cortana and Apple’s Siri. To make this work for your site, use keywords that are more likely to be spoken in voice searches.
Mobile apps are on the up
Mobile technology and the internet are practically synonymous these days, and this is not likely to change. According to Tech Crunch and other online sources, mobile apps account for between 50% and 90% of time spent on online digital media. Mobile is on the rise and apps make it convenient for users to get more done in a shorter space of time.
Use video in your SEO
Putting videos on your site makes it more interesting and entertaining and it is a great way of engaging the audience. But, did you know that using enough videos also improves your ranking on SERPs? According to research done by Marketing Land, video features in as much as 62% of Google searches across the globe. There is also a much higher click-through rate on video searches (around 40%), and videos get significantly higher organic page ranks in Google in comparison to static content. So, according to the numbers, video remains as one of the top SEO tools and we reckon that this trend will continue to lead in 2016.