When it comes to online reputation management, the first things that may spring to mind are Google, search engines, PR, and content. While those are all key aspects of our presence in the digital space, there is one issue that seems to fall between the cracks – cyber security.
What is Cyber Security?
Cyber security refers to the protection of data on anything that connects to the internet: computers, mobile phones, servers, networks, applications, and more. While enjoying the daily benefits offered by all of these devices, which we have become so completely dependent on, it is important to remember that they also constitute targets for hostile entities. Unauthorized access to sensitive or personal information can lead to identity theft, loss of data, credit card fraud, exposure of personal details, hardware damage, and an online reputation crisis.