Protecting and promoting your online reputation needs to be carefully coordinated. Social media and social networks have become the backbone of Web 2.0, drawing a community of netizens together into a highly coordinated, highly social consumer platform. If your website is your home on the Internet then consider social networks the web’s “Main Street”. Social networks are the avenue by which business is now being conducted on the web. This can be a positive force for a new business because it allows for consumers to input reviews, to talk up your business product or service, and to grow your market quickly. It can also be your downfall if it becomes a mouthpiece for disgruntled consumers or negative reviews.
The Power And Danger of Social Media For Your Online Reputation
Think of your Facebook page like the popularity contests in high school. People want to hang out and support popular sites. If you have a huge following people are more apt to follow you. It enables a business owner to reach out and engage their customers in a tangible way. It makes a customer base feel like part of a community instead of just someone shelling out dollars. Social networks are about “humanizing” what used to be bytes on the screen. If your page is dead, you’re dead. It’s really that simple.
The numbers don’t lie. Your potential and future customers are on the web and most of them are on Facebook. A large percentage of them are on Twitter, Tumblr, Hubpages, and also own their own WordPress or LiveJournal blog. Fact. They are writing on walls about their weekend plans, tweeting about their latest shoe purchase, and blogging about the customer service rep who gave them attitude. That’s the power of Web 2.0 and you need to know how to harness it to your advantage.
If you start getting negative comments, more will be sure to follow. The cycle is almost self perpetuating. If you’re a business that is serious about doing business online, you need to make sure you know what is being said about you and work with a professional to have a measure of control over where it is said and who sees it. Your online reputation on social networks can catapult your business into the stratosphere; it needs just as much work though as the rest of your marketing efforts.