While the idea of corporate reputation online is a “soft concept”, it is so important that it can make or break a company. How your company is perceived by customers and stockholders could very well determine the future of your business. While day-to-day events and urgent matters tend to take the lion’s share of our time, we would be penny-wise but pound foolish to not pay close attention to our corporate or brand online reputation.
Why should we care about the Internet reputation of our company or brand?
- Customer preference. There are a lot of companies online who are offering the same product as your company. They may even be better or cheaper than your product. Here is where customer preference comes into play. They know your company. They trust you. They buy your product and they tell their friends through word of mouth as well as social networking platforms.
- Continued shareholder support during a time of crisis. Along with your customers, your shareholders are the backbone of your company. If they pull their support, your company could crumble. It’s much easier to keep them happy than to try to lure them back by maintaining a strong and secure online image.
- Your company’s value in the marketplace is directly connected to your corporate or brand reputation. For instance, you can see this when a product fails miserably. Does the failure of one product cause the entire company to collapse or does the company have a strong online reputation by which it can address the crisis and renew customer confidence?
To put it mildly, it doesn’t pay to ignore your corporate online image. In this digital age where the good word as well as the bad moves across continents in a matter of minutes, it is well worth your while to engage in reputable practices online that will build a credible Internet reputation and to spread that good image across all available Internet platforms.
- Your Brand: The heart and soul of your business! (veribo.com)