Many of our clients say: “I’m not a bad guy. I pay my taxes, work hard and feed my family, why would anyone want to ruin my reputation?” The answer to that is not simple. It could be jealousy or a misunderstanding. Let’s face it though; there are plenty of bad people out there who, for some reason, like doing wrong onto others. I usually answer my clients by telling them not to focus on the reasons for slander. Instead, let’s focus on how we can make sure you have nothing but a clean, good reputation to take pride in.
A good reputation is your greatest asset, but it takes hard work and diligence to maintain it. Your online reputation affects nearly everything you do in your personal life as well as in all of your business dealings. For that reason, it’s important to stay on top of the game by closely monitoring your reputation and taking consistent steps to improve your image.
In order to manage your reputation, you need to know everything that people are writing about you on the Internet. Unfortunately, there are people out there with spiteful intentions who can make false allegations or untrue announcements about your career or your private life. What’s more, these malicious rumor starters have plenty of online channels to choose from when spreading their hateful messages to all four corners of the earth, giving you a bad reputation. This can be extremely damaging to your business and career. You could lose sales, miss deals or even lose major shareholders in your company. It could also affect the way your suppliers deal with you as well as business associates and employees.
Once you discover that your reputation has been compromised, you must deal with it in the quickest and most straightforward way. One of the most basic reputation management tools I like to recommend is Google Alerts. Set up your Google account to send an alert every time your name or product is mentioned anyplace on the Internet.
Here are my golden rules for overcoming a bad reputation:
- Create new online assets – any online page that you control is an asset that can help prevent and fight a bad reputation.
- Use reputation management tools.
- Join social media networking sites.
- Be proactive – Don’t wait for your reputation to get hurt, build a solid foundation to avoid future slander.
If it all seems too overwhelming, our experienced staff can help you overcome a bad reputation. You can contact us through our website or this blog and we will work with you to get quick results. In addition, you can access our Resource center and our Facebook page for more tips and information to help you protect your reputation.